Retail Audits & Market Research

Field intelligence that drives retail decisions across India.

Trained field teams across 500 cities. Real-time tracking. Evidence that replaces assumption.

PickMyWork field partners

Trusted by India’s leading brands

Airtel

Samsung

Blackberrys

Cars24

Haldirams

Ceat

Mahindra

Lenskart

Uber

Rapido

Raymond

Maruti Suzuki

Google

Hyundai

1L+
Stores Audited

500+
Cities Covered

19K+
Pincodes Covered

50+
Brand Partners

1.15 Mn+
App Downloads


Services

What we offer.

Sales Force

End-to-End Sales Force Outsourcing

Scale your sales team without the overhead.

Fully managed sales teams from frontline promoters to territory officers. Recruited, trained, deployed, and performance-managed by PickMyWork.

Whether you need 50 promoters in one city or 2,000 across regions, you get the output — not the overhead.

3,000+
Promoters deployed
40%
Cost saving vs in-house

Merchant

Merchant and Partner Onboarding

Activate merchants at scale, faster.

Field-assisted onboarding for payment apps, fintech products, and platform partners. KYC support, in-person activation, and completion tracking.

Our trained agents activate merchants faster and with higher completion rates than self-service flows.

2M+
Merchants activated
98%
KYC success rate

Mystery Shopping

Mystery Shopping and Retail Audits

See your brand the way customers do.

Independent verification of customer experience, POSM compliance, inventory standards, and store execution. Scorecards and dashboards on a set cadence.

Every visit is GPS-tagged, timestamped, and scored against your own compliance parameters.

1L+
Stores audited
72hr
Report turnaround

General Trade

General Trade Merchandising

Know what is really on the shelf.

Planogram compliance, secondary placement, and share-of-shelf tracking across kirana and general trade outlets. Field teams verify the ground reality.

Visibility scores and competitive share tracked at the outlet level across 500+ cities.

95%
Planogram compliance
500+
Cities covered

Recruitment

Recruitment and Payroll Outsourcing

Hire fast. Scale without friction.

Hiring, onboarding, statutory compliance, and payroll for large distributed teams, handled completely. Scale into new markets without building HR infrastructure.

JD to joining, statutory filings, and monthly payroll — you scale the team without scaling your HR bandwidth.

10K+
Field staff placed
100%
Statutory compliance

Market Research

Market Research

Research built around the decision you need to make.

Primary research across outlets, consumers, and stakeholders. Market mapping, competitive intelligence, pricing surveys, and launch-readiness studies.

Structured surveys and consumer intercepts across urban and rural markets — designed around your decision, not a generic template.

50+
Studies completed
28+
States covered

Pan India Presence

Deployed in every corner of India.

From metro hypermarkets to kirana stores in Tier-3 towns, our gig partner network reaches where traditional field agencies cannot.

500+
Cities

19K+
Pincodes

1L+
Stores Audited

50+
Brands Active

Pan India coverage

Preview

What field intelligence looks like.

*For illustration purposes only.

Technology

Real-time field intelligence platform.

Every programme runs through the PickMyWork Field App. GPS-verified visits, timestamped photo evidence, live compliance scoring, and automated reporting. No manual entry. No delays.

GPS-verified check-ins, every visit
Timestamped photo evidence, tamper-proof
Live dashboards updated in real time
1.15 Mn+ downloads across India

PickMyWork

LIVE

GPS Check-in
Verified Location
28.6139N, 77.2090E

Compliance

92%

Audits Today

Photo Evidence
+12

47
Completed

8
Pending

3
In Review

Industries we serve

FMCG and CPG
Consumer Electronics
Banking and Fintech
Telecom
Automotive
Apparel and Retail

Case studies.

Airtel
Telecom Audit

Airtel — Retail & Service Mystery Audits

Structured mystery audits across Airtel retail touchpoints and service interactions, evaluating staff process adherence, payment handling, and customer communication standards nationwide.

267+
Locations audited
1,215
Verified visits

Read more

CEAT Tyres
Retail Audit

CEAT Tyres — Store Mystery Audits & Grading

Store-level mystery audits and market-tier grading across CEAT retail outlets, assessing customer experience, staff product knowledge, and stock placement standards.

190+
Locations covered
131
Stores graded

Read more

Samsung
Retail Audit

Samsung — Store Mystery Audits

In-store mystery audits across Samsung retail partners, evaluating operating standards, sales staff product guidance, and the in-store customer journey.

329+
Locations covered
6,600
Verified Visits

Read more

FAQ

Retail audits & market research, answered.

What is a retail audit and why do brands need one?+
A retail audit is an on-ground, in-person inspection of a store, dealership, or service point that verifies whether staff, product displays, stock, and processes actually match a brand's standards. Brands with large distributed networks can't see from a head office what's really happening at the last mile, which is why PickMyWork's retail audit and field services replace that assumption with evidence.
What is mystery shopping and how is it different from a regular audit?+
Mystery shopping is a form of retail audit where a trained field partner visits a store, or contacts a service representative, posing as a genuine customer. Because the visit is unannounced, it captures the real customer experience rather than one staff have had time to prepare for, as seen in the Airtel mystery audit case study.
How does PickMyWork verify that a store visit actually happened?+
Every visit runs through the PickMyWork Field App, which captures a GPS-verified check-in and timestamped, tamper-proof photo evidence, with audio or video recording where a project requires it. Reports are backed by proof, not a partner's word, and roll up into live compliance dashboards.
Which cities and regions does PickMyWork cover?+
PickMyWork's field partner network covers 500+ cities and 19,000+ pincodes across India, from metro hypermarkets to kirana stores in Tier-3 towns, with 1L+ stores audited to date.
Which industries use PickMyWork's retail audit and market research services?+
FMCG and CPG, consumer electronics, banking and fintech, telecom, automotive, and apparel/retail brands are among the industries PickMyWork regularly works with, alongside 50+ active brand partners overall.
How fast do I get audit reports back?+
Standard mystery shopping and retail audit reports are typically turned around within 72 hours of the visit, backed by GPS-tagged, timestamped evidence and delivered through a live dashboard, as with the CEAT Tyres store audit programme.
Does PickMyWork only do audits, or can it also help with market research and field staffing?+
Both. Alongside mystery shopping and retail audits, PickMyWork runs primary market research (market mapping, competitive intelligence, pricing surveys, and launch-readiness studies), plus end-to-end sales force outsourcing, merchant and partner onboarding, general trade merchandising, and recruitment and payroll outsourcing for field teams.
How do I get started with PickMyWork?+
Reach out through the contact page with your requirement: number of locations, audit frequency, and reporting format. A PickMyWork team member will respond within one business day.

Get in touch

Ready to see what is really happening on the ground?

Reach out directly. We respond within one business day.